Top 5 Travel and Local Apps Performance in Italy, Q4 2023

In the fourth quarter of 2023, the top travel and local apps in Italy demonstrated diverse performance trends. Here’s a snapshot of how Booking.com: Hotels & Travel, Ryanair, Google Earth, Airbnb, and EasyPark - Parking made easy performed.

Booking.com: Hotels & Travel saw a consistent trend in weekly downloads, maintaining figures around 32K to 35K throughout the quarter, with a notable spike to 40.8K in the final week of December. Active users fluctuated, ending the quarter with a peak of approximately 2M.

Ryanair experienced a steady download rate, ranging from 25K to 35K weekly downloads, and a peak of 34.3K in mid-November. Active users increased towards the end of the quarter, reaching around 272K. The app's revenue saw slight variations, peaking at $19 in the week of December 11.

Google Earth maintained a relatively stable download rate, hovering around 20K to 26K, with a peak of 25.2K in the final week of December. Active users showed a slight decline mid-quarter but rebounded to approximately 245K by the end of December.

Airbnb observed a stable weekly download trend around 22K to 23K, with a peak of 26.6K in the last week of December. Active users fluctuated throughout the quarter, ending with a peak of approximately 559K.

EasyPark - Parking made easy showed consistent weekly downloads between 21K and 27K, peaking at 26.9K in the final week of December. Active users increased steadily towards the end, reaching a peak of about 245K.

These insights were derived from Sensor Tower data. For more detailed analytics and trends, visit Sensor Tower.